Effective Packaging & Branding Strategies Workshop – A Productive Day in Goa
On 25th July, Laghu Udyog Bharati (LUB) Goa, in collaboration with 23:23 Designs and the Goa State Rural Livelihood Mission (GSRLM), successfully organized a full-day workshop on “Effective Packaging & Branding Strategies” at Zantye Banquets, Panjim. This impactful session was tailored for Micro and Small Enterprises (MSEs) and Self-Help Groups (SHGs), aiming to elevate their market presence through improved packaging and labelling techniques.
The workshop explored a range of vital topics, including the objectives of packaging, different types and materials, design principles, labelling essentials, and mandatory certifications. Esteemed speakers Sonali and Himanshu Pal from 23:23 Designs led the session with practical insights, while participants enthusiastically engaged in interactive, hands-on activities to better understand branding applications. The presence and support of DRDA South Goa Project Director Ms. Deepali Naik added further value to the initiative.
This workshop would not have been possible without the coordination efforts of LUB member Ms. Gouri Joshi and the generous support of our partners—Amondker Classics (lunch sponsor) and Desserts n' More. A full house of eager participants marked the event’s success, culminating with the distribution of certificates of completion, equipping attendees with renewed confidence to enhance their product identity and market appeal.
Laghu Udyog Bharati extends heartfelt gratitude to all speakers, partners, coordinators, and participants for their contribution to making the event a meaningful step forward for grassroots entrepreneurs in Goa.
