LUB’S LEAP Portal: A New Dawn for Indian MSMES

Introduction: LEAP into the Future

In a momentous event during the two-day National Executive of Laghu Udyog Bharati (LUB) in Mumbai on 12 April, a historic step was taken to revolutionize the MSME ecosystem of India. Under the blessings and inspiring leadership of National Organising Secretary Shri Prakash Chandra Ji, the LEAP Portal-LUB E-Vyapar Advanced Platform was formally inaugurated.

What began as the “Samridhi Portal” matured into LEAP a dynamic, futuristic platform aimed at Leading. Engaging. Accelerating, and Prospering Indian entrepreneurs. The launch not only signalled the arrival of a new digital platform but ignited a nationwide movement to digitally empower MSMEs and contribute towards building a Viksit Bharat.

The Evolution: From Samridhi to LEAP

Initially envisioned as the Samridhi Portal (signifying prosperity), the project underwent thoughtful refinement to match the growing aspirations of India’s entrepreneurial landscape. The new name, LEAP, reflects not just growth but a giant stride forward-toward innovation, collaboration, and self-reliance.

LEAP stands for: Lead Engage Accelerate Prosper

Thus, the LEAP Portal is not merely an online marketplace. It is a platform for transformation.

What is the LEAP Portal?

The LEAP Portal is India’s first not-for-profit, member-centric e-Vyapar platform developed exclusively for MSMEs registered with LUB. Its purpose is to empower entrepreneurs digitally and accelerate their market access while staying rooted in the Swadeshi ethos.

Key Objectives of LEAP:

1. Facilitate direct market access for MSMEs.
2. Promote sustainable growth through digital tools.
3. Harness the strength of the LUB ecosystem for business expansion.
4. Create a self-reliant, globally competitive MSME sector.

Special Acknowledgment: The Beta Program Heroes

No journey to excellence is complete without feedback, trials, and continuous improvement. Before the national launch, selected LUB teams from Tamil Nadu, Delhi, and Goa enthusiastically participated in the beta testing program of the LEAP Portal.

Their valuable insights, rigorous testing, and practical suggestions played a crucial role in enhancing the platform’s functionality, user experience, and reliability.

LUB proudly acknowledges the special contributions of our Tamil Nadu, Delhi, and Goa teams, whose dedication has helped shape LEAP into a robust, user-friendly, and future-ready platform. Their efforts exemplify the spirit of teamwork and innovation that LUB stands for.

Features That Set LEAP Apart

The LEAP Portal is far beyond a traditional online listing site. It offers:

1. Verified Member-Only Access: Only active LUB members can participate, ensuring credibility and trust.
2. Personalized Showroom Pages: Each MSME can build its own digital presence-complete with products, services, brochures, and videos.
3. Lead Generation and Direct Inquiries: Connects buyers and sellers seamlessly without third-party interference.
4. Training and Knowledge Workshops: Helps MSMEs understand how to market digitally and use the platform effectively.
5. Inbuilt Advertising Opportunities: Affordable banner placements and email marketing for maximum visibility.
6. Nominal Paid Membership for Premium Features: Access advanced digital services at very affordable rates.
7. Data-Driven Reports: Members can receive analytics and reports to fine-tune their business strategies.
8. Government Support Integration (Upcoming): Collaborations with government bodies will allow members to tap into procurement opportunities.

Why MSMEs Need LEAP

As highlighted during the launch presentation, MSMEs don’t lack ambition-they lack support. LEAP bridges that gap, offering:

1. Digital Empowerment: Business visibility through technology.
2. Direct Market Access: Expanding into untapped markets nationwide.
3. Sustainable Growth: Focus on long-term, scalable development.
4. A Thriving LUB Ecosystem: Growth with value-driven, ethical business practices.

In an era where being “offline” often means being invisible, LEAP ensures that no MSME is left behind.

Revenue Model and Cost Structure

The LEAP Portal is free for all existing LUB members for basic usage.

Additional paid services include:

1. Premium Memberships
2. Digital Advertisements
3. Data-based Business Reports

This ensures that the platform remains accessible yet self-sustaining, supporting LUB’s broader mission without burdening small entrepreneurs.

State Launches and Onboarding Drive

Understanding the importance of rapid adoption, LUB is aggressively conducting workshops across India to onboard members onto LEAP

1. In Assam, a successful state-level launch was held. attracting large participation from local MSMEs
2. In Madhya Pradesh, a grand inauguration event is planned where the Hon’ble Chief Minister will formally launch LEAP, signifying government endorsement.

Other states like Gujarat, Rajasthan, Uttar Pradesh, Karnataka, and Tamil Nadu are also scheduling their launches.

In addition to launches, onboarding workshops are being conducted to:

1. Help members log in using their existing LUB credentials.
2. Train members to create professional-looking business profiles.
3. Teach best practices in responding to leads and marketing online.

Each new onboarding workshop brings more MSMEs into the digital economy, fulfilling LUB’s commitment to inclusive growth through digital empowerment.

Business Impact: A New Horizon

With thousands of members joining, new business collaborations being forged, and digital visibility increasing. LEAP is poised to create substantial economic momentum across India’s MSME landscape.

Early projections indicate that LEAP will generate impressive business volumes and open up countless new opportunities for LUB members across industries and regions.

Moreover, the initiative is expected to contribute significantly to job creation, inspire entrepreneurial confidence, and enhance India’s overall economic resilience.

In short, LEAP is unlocking a new era of prosperity for MSMEs.

Quick Facts About LEAP

1. Full Name: LUB E-Vyapar Advanced Platform (LEAP)
2. Launched: April 2025, Mumbai
3. Built by: Laghu Udyog Bharati, for MSMES
4. Eligibility: Active LUB Members only
5. Major Features: Lead generation, business showroom pages, training workshops, affordable advertisements
6. Next Steps: Vernacular language interfaces, government procurement integration
7. Vision: Build the largest, most trusted MSME business platform rooted in the spirit of Atmanirbhar Bharat

Conclusion: LEAP is More Than a Portal- It’s a Movement

The launch of the LEAP Portal is a defining moment in LUB’s illustrious history.

It reflects a bold, visionary step toward the future, while staying rooted in the timeless spirit of Swadeshi and Aatmanirbhar Bharat.

By providing MSMEs with the right tools, connections, and digital presence, LEAP is enabling them to move from survival mode to success mode.

Together, with LEAP, LUB is building not just businsses but dreams, livelihoods, and a stronger

India. The time to embrace the future is now.

Are you ready to take the LEAP?

LEAP: Flight of Dreams, Speed of Business!